Marketing de Gamificação: Introdução
Gamificação em Marketing: O que é?
Os Benefícios do Marketing de Gamificação
3 Exemplos de Gamificação em Marketing
Como a Gamificação Ajuda a Gerar Leads?
Leads Orgânicos vs. Leads Pagos
Como Gerar Leads Orgânicos para o Seu Negócio
1. Otimização de SEO para Páginas de Destino
2. Criação de Conteúdo Engajador
3. Utilização das Redes Sociais
4. Construção de uma Lista de E-mails
5. Ofereça Incentivos
Gamificação de Conteúdo: Um Exemplo Prático
Perguntas Frequentes Sobre Marketing de Gamificação
Conclusão: Gamificação é o Futuro do Marketing!

br>Ever wondered how some of the world biggest brands are using Gamification in Marketing?

Our top 7 examples of gamification include Headspace, KFC, Under Armour, M&Ms, Starbucks, Nike, & Duolingo. All 7 examples illustrate how gamification can transform loyalty programs, exercise, learning, & marketing into something much greater.

Do you want to know more about Gamification and how it might help your brand? Get in touch with us now!

www.gamify.com

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Marketing de gamificação ,

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According to forbes 80 of smartphone users play mobile games on their device and nearly 50 percent play games every day it’s no surprise then that advertisers picked up on the marketing potential of mobile games here are seven examples of gamification and marketing and what made them work

Let’s start with number seven eminem’s i spy pretzel in 2010 when m ms launched the pretzel flavor to its popular line of candy they incorporated an ice by game into their marketing campaign with great success eminem’s i spy pretzel game was simple users had to find a single pretzel

Hidden amongst the mass of eminem’s this straightforward puzzle brought in 25 000 new likes for the company on facebook and around 6 000 shares with ten thousand comments number six headspace it’s no secret that in today’s fast-moving society it can be challenging to find balance in

The business of life and catch a breath headspace is a mindfulness app that has helped millions of people to meditate on a daily basis by utilizing gamification within its core visuals and functionality as part of the user’s profile a custom dashboard shows statistics and achievements but particular

Attention is given to the number of consecutive days that the app has been used habitual use of the app is driven by a visual reminder encouraging users not to break their mindfulness streak this is a perfect example of a loss aversion as sometimes the thought of losing something such as a streak

Can be just as strong if not a stronger motivator than gaining something the app also encourages users to share their progress with their friends through the buddies feature and rewards them by unlocking milestones and badges along the way number five cave seed shrimp attack kfc wanted to create hype around a new

Product on their menu shrimp they partnered with gamify to create a marketing campaign that not only informed customers but also motivated them to try the new line of shrimp themed menu items the experience took the form of a mobile game which allowed users to swipe away at shrimp that were falling

Out of the sky much like fruit ninja kfc’s marketing campaign was so successful that it led to the new product line eventually selling out from all the voucher redemptions the gamification strategy saw 22 of people who played the game redeemed their reward voucher within a store the store sales figures increased by 106

Compared to the previous year number 4 underrama’s trivia app under armour organized in partnership with steph curry for a surprise trivia game to launch during the nba playoffs whenever steph sinks his first three-pointer during an all-season game a quick game of steph iq would launch under armour developed the elimination

Style trivia app think hq trivia the trivia game offered prizes to those who could answer all 8 multiple choice questions correctly within the time window winners had the chance to split the pool prize and a few lucky winners entered into a special raffle this campaign was a win for all involved

Nba’s viewership increased as well as under armour’s sales number 3 nike fuel without a running partner a personal trainer or other form of encouragement it’s easy for people to fall away from healthy habits nike fuel applied gamification to exercise to increase the likelihood of users interacting with their product nike fuel

Is driven by its users tendencies to share their fitness achievements for validation on social media users compete with each other and share their results on a daily basis sharing your progress bar creates a community around the brand with users integrating the app into their everyday lives through the app’s notifications

Continuous encouragement boosts users confidence in their abilities whilst also raising engagement within the app number two starbucks rewards at some stage we’ve all had at least one loyalty card from our local coffee shop yet starbucks took the concept a step further with their starbucks rewards app to

Become one of the most successful reward programs ever the app replaces traditional paper cards and works on a completion system where customers can earn points towards bigger prizes whenever they make purchases starbucks has reported an increase in revenue of 2.65 billion dollars attributing its rewards program for most of this increase

Over the last two years membership has grown more than 25 percent and 40 of sales in the us are coupled with the use of starbucks rewards the starbucks out provides users with an inviting and innovative unique experience just like the coffee chain itself number one duolingo duolingo has changed the way people approach

Learning a new language for an all-in-one approach at making learning language fun duolingo realized that learning a whole new language can be a challenging task so they associated language classes with game-like tasks to help users truly retain information gamifying the entire learning experience with badges points learning streaks social functions rewards and more

Helps build momentum and motivation for users in their studies whether you’re aware of it or not gamification is an integral part of our day-to-day life there’s no wonder it’s so effective for marketing purposes to find out more on how gamification can help your brand contact gamify today

,00:00 according to forbes 80 of smartphone
00:02 users play mobile games on their device
00:04 and nearly 50 percent play games every
00:07 day
00:07 it’s no surprise then that advertisers
00:09 picked up on the marketing potential of
00:11 mobile games
00:12 here are seven examples of gamification
00:14 and marketing and what made them work
00:16 let’s start with number seven eminem’s i
00:18 spy pretzel
00:19 in 2010 when m ms launched the pretzel
00:22 flavor to its popular line of candy
00:24 they incorporated an ice by game into
00:26 their marketing campaign with great
00:28 success
00:29 eminem’s i spy pretzel game was simple
00:31 users had to find a single pretzel
00:33 hidden amongst the mass of eminem’s this
00:36 straightforward puzzle
00:38 brought in 25 000 new likes for the
00:40 company on facebook
00:41 and around 6 000 shares with ten
00:43 thousand comments
00:45 number six headspace it’s no secret that
00:48 in today’s fast-moving society
00:50 it can be challenging to find balance in
00:52 the business of life and catch a breath
00:54 headspace is a mindfulness app that has
00:56 helped millions of people to meditate on
00:58 a daily basis
00:59 by utilizing gamification within its
01:01 core visuals and functionality
01:03 as part of the user’s profile a custom
01:05 dashboard shows statistics
01:07 and achievements but particular
01:09 attention is given to the number of
01:10 consecutive days that the app has been
01:12 used
01:13 habitual use of the app is driven by a
01:15 visual reminder
01:16 encouraging users not to break their
01:18 mindfulness streak
01:20 this is a perfect example of a loss
01:22 aversion as sometimes the thought of
01:24 losing something such as a streak
01:26 can be just as strong if not a stronger
01:28 motivator
01:29 than gaining something the app also
01:31 encourages users to share their progress
01:33 with their friends
01:34 through the buddies feature and rewards
01:36 them by unlocking milestones and badges
01:38 along the way
01:40 number five cave seed shrimp attack kfc
01:43 wanted to create hype around a new
01:44 product on their menu
01:45 shrimp they partnered with gamify to
01:47 create a marketing campaign that not
01:49 only informed customers
01:50 but also motivated them to try the new
01:52 line of shrimp themed
01:54 menu items the experience took the form
01:56 of a mobile game which allowed users to
01:58 swipe away at shrimp that were falling
02:00 out of the sky
02:01 much like fruit ninja kfc’s marketing
02:03 campaign was so successful
02:05 that it led to the new product line
02:06 eventually selling out from all the
02:08 voucher redemptions
02:09 the gamification strategy saw 22 of
02:12 people who played the game
02:13 redeemed their reward voucher within a
02:15 store the store sales figures increased
02:18 by 106
02:19 compared to the previous year number 4
02:23 underrama’s trivia app under armour
02:25 organized in partnership with steph
02:27 curry for a surprise trivia game to
02:29 launch during the nba playoffs whenever
02:31 steph
02:32 sinks his first three-pointer during an
02:34 all-season game a quick game of steph iq
02:36 would launch
02:37 under armour developed the elimination
02:39 style trivia app think hq trivia
02:42 the trivia game offered prizes to those
02:44 who could answer all 8
02:45 multiple choice questions correctly
02:46 within the time window
02:48 winners had the chance to split the pool
02:50 prize and a few lucky winners
02:52 entered into a special raffle this
02:54 campaign was a win for all involved
02:56 nba’s viewership increased as well as
02:58 under armour’s sales
03:00 number 3 nike fuel without a running
03:03 partner a personal trainer
03:04 or other form of encouragement it’s easy
03:07 for people to fall away from healthy
03:08 habits
03:09 nike fuel applied gamification to
03:12 exercise to increase the likelihood of
03:14 users
03:14 interacting with their product nike fuel
03:16 is driven by its users tendencies to
03:18 share their fitness achievements for
03:20 validation on social media
03:22 users compete with each other and share
03:24 their results on a daily basis
03:26 sharing your progress bar creates a
03:28 community around the brand
03:30 with users integrating the app into
03:32 their everyday lives
03:33 through the app’s notifications
03:35 continuous encouragement boosts users
03:37 confidence in their abilities
03:38 whilst also raising engagement within
03:40 the app
03:41 number two starbucks rewards at some
03:44 stage we’ve all had at least one
03:46 loyalty card from our local coffee shop
03:48 yet starbucks took the concept a step
03:50 further
03:50 with their starbucks rewards app to
03:52 become one of the most successful reward
03:54 programs ever
03:56 the app replaces traditional paper cards
03:59 and works on a completion system
04:01 where customers can earn points towards
04:03 bigger prizes whenever they make
04:04 purchases
04:06 starbucks has reported an increase in
04:08 revenue of 2.65 billion dollars
04:10 attributing its rewards program for most
04:12 of this increase
04:13 over the last two years membership has
04:15 grown more than 25 percent
04:17 and 40 of sales in the us are coupled
04:20 with the use of starbucks rewards
04:22 the starbucks out provides users with an
04:24 inviting and innovative
04:25 unique experience just like the coffee
04:28 chain itself
04:29 number one duolingo duolingo has changed
04:33 the way people approach
04:34 learning a new language for an
04:35 all-in-one approach at making learning
04:38 language
04:38 fun duolingo realized that learning a
04:41 whole new language can be a challenging
04:42 task
04:43 so they associated language classes with
04:45 game-like tasks to help users truly
04:47 retain information
04:49 gamifying the entire learning experience
04:51 with badges
04:52 points learning streaks social functions
04:54 rewards and more
04:56 helps build momentum and motivation for
04:58 users in their studies
04:59 whether you’re aware of it or not
05:01 gamification is an integral part of our
05:03 day-to-day life
05:04 there’s no wonder it’s so effective for
05:05 marketing purposes to find out more
05:08 on how gamification can help your brand
05:10 contact gamify today
, , , #Top #Gamification #Marketing #Examples , [agora]