# Leads Orgânicos: O Que São e Como Diferem dos Leads Pagos?
## Introdução
– Explicação sobre o que são leads orgânicos e a importância deles para o sucesso do seu negócio.
## Leads Orgânicos vs Leads Pagos
– Comparação entre os dois tipos de leads mostrando as principais diferenças e vantagens e desvantagens de cada um.
## Como Gerar Leads Orgânicos
– Dicas práticas para gerar leads orgânicos:
– Otimização de SEO: Como otimizar seu site para os mecanismos de busca.
– Conteúdo Engajador: Como criar conteúdo que engaje seus visitante.
– Redes Sociais: Como usar as redes sociais para gerar leads orgânicos.
– Listas de E-mail: Como construir uma lista de e-mails para gerar leads orgânicos.
## Otimização de SEO
– Dicas para otimizar seu site para os mecanismos de busca:
– Use as palavras-chave corretas: Pesquise as palavras-chave que seus clientes procuram e use-as em seus conteúdos.
– Link building: Crie backlinks para seu site de outros sites relevantes.
– Layout e Design: Tenha um site amigável e fácil de navegar.
– Mobile-Friendly: Certifique-se que seu site é amigável para dispositivos móveis como smartphones e tablets.
## Conteúdo Engajador
– Como criar o conteúdo que engaje seus visitantes:
– Definir sua persona: Saiba quem é seu público alvo e crie conteúdo para eles.
– Use imagens e vídeo: Use imagens e vídeos para complementar seu conteúdo.
– Escreva em uma linguagem simples e clara: Não use palavras difíceis, escreva em uma linguagem que seja fácil de entender.
– Faça perguntas: Faça perguntas para envolver seu público.
## Redes Sociais
– Dicas para usar as redes sociais para gerar leads orgânicos:
– Use hashtags: Use hashtags relevantes em suas postagens.
– Seja consistente: Postar regularmente é chave para o sucesso das redes sociais.
– Responda comentários e mensagens: Aja humanamente e responda seus seguidores.
– Use mídia social paga com sabedoria: Use as mídias pagas sabiamente para alcançar seu público-alvo.
## Listas de E-mail
– Como construir sua lista de e-mails:
– Ofereça conteúdo gratuito: Ofereça conteúdo gratuito para seus visitantes em troca de seus e-mails.
– Crie formulários personalizados: Use formulários personalizados para coletar informações úteis sobre seus visitantes.
– Atualize regularmente sua lista: Mantenha sua lista atualizada, removendo pessoas que não estão interagindo e acrescentando novos leads.
## Por Que Gerar Leads Orgânicos é Importante?
– Explicação dos benefícios de gerar leads orgânicos para o sucesso de seu negócio.
## Conclusão
– Recapitulação de tudo o que foi abordado no artigo, concluindo a importância de gerar leads orgânicos para seu negócio.
## Perguntas Frequentes
– 5 perguntas frequentes sobre leads orgânicos:
1. O que são leads orgânicos?
2. Qual é a diferença entre leads orgânicos e pagos?
3. Como gerar leads orgânicos?
4. Por que gerar leads orgânicos é importante?
5. Como construir listas de e-mails para gerar leads orgânicos?
br>Microsoft had a fuller slate of news to share at its event in Redmond, WA today. Through a partnership with ChatGPT maker OpenAI, Microsoft is adding more advanced AI conversation models to power updates to Bing and Edge. It’s like ChatGPT built right into your browser.
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bing AI ,
engadget,technology,consumer tech,gadgets,science,gear,tech,microsoft,AI,ChatGBT,Bing,Edge,Chat,Artificial Intelligence,handson,google,bard,redmond,new bing,AI copilot,openAI,satya nadella,language,yusuf mehdi,keynote ,
https://www.youtubepp.com/watch?v=q03pHll0VW4 ,
The age of generative AI in our search engines is upon us just this week both Google and Microsoft made major announcements about integrating conversational AI into their products and while Google really just kind of unveiled that its land of powered conversation engine will be called Bard today Microsoft had a whole slate of
Announcements about changes coming to its edge browser and the Bing search engine the new Bing and the new Edge will be available to a select lists of people starting today and will be available on mobile as well as desktop we were lucky enough to be in the select
Group to be able to check this out we’re gonna start with Bing the four changes are coming in terms of search answers chat and create search is kind of the most obvious and direct change in fact when you go to the newbing.com you’ll notice that the search box is
Different it’s bigger now instead of a single line input field vertex you get a box that looks more like the submission or creation boxes in Twitter or Facebook the character limit here is a thousand and you’re supposed to be encouraged to be a bit more conversational in your
Queries this time there’s stuff under the hood about how the new Bing understands your search inputs now it’s using updated AI powered models to better understand or contextualize your queries that’s already stuff we can demo in this video the second part is answers what you can visually see is a new
Column to the right in addition to the typical search results on the left and this little box here will show how Bing thought about what answers is serving you is taking in cues like your geolocation your previous history the types of sources that are available for example it’s also looking to improve
Itself over time so there’s also a new kind of feedback box on the top right of this dialog that allows you to tell being whether you like the results or not but on to the two next components which to me are actually the most interesting new developments in the new
Bing the first is chat now if you scroll up or swipe down from the answers page you’ll go into the chat window you can also do this by tapping the chat link on the top of the results now in some of my testing with the new Bing when I
Scrolled up the chat the chat interface was already looking for answers to the query I had put in on the Bing home page this didn’t work the same way all the time sometimes I had to repeat my query basically think of this layout as the physical manifestation of what Microsoft
Is calling your AI copilot in here you’re encouraged to be way more conversational than you would be with say Bing’s regular search bar or even a Google search so after you get your initial round of answers from Bing you can follow up with questions without all Every Little Bit of the keywords or
Context that you provided earlier and the system will still know what it is that you’re talking about in fact it’ll keep all the context until you hit that sweep or the broom icon to the left of the input field to start a new topic and clean the Slate altogether so very
Frequently I was just asking it to generate schedules itineraries meal plans and workout plans for me and in my follow-ups for example when I asked it to generate a 30 minute abs and arms workout with no sit-ups I then follow up with how about an hour long version and
It was able to just use that and repeat the same search but change 30 minutes to an hour this interface honestly feels kind of familiar to anyone who has worked with a chat support agent on your bank or your shopping website so far it’s just a little bit more natural because you’re
Not fully relying on proms or badges to take you through the process and you don’t need to wait till you reach a actual human agent for the conversation to then feel more natural in fact I’ve been very impressed by how the language has been very conversational so far in
The new bangs chat interface create is really where the implementation or the integration with open ai’s chat GPT shines like I said before we were able to use this to come up with meal plans as demonstrated during the keynote work out uh routines or or travel-wide scenarios I recently
Had a very harrowing experience trying to come up with a travel plan for my family of five for Los Angeles so I decided to make Bing do all that bad work for me it was actually able to come up with a proposed plan for a six day
Trip to Los Angeles for me and it actually suggested places that other people who live in Los Angeles have told me I have to go see now of course I didn’t get this answer perfectly on my first attempt with the new Bing actually it took a few attempts to actually get
The result that I was expecting it looked like I needed to be very precise in my language for a bit but then it felt like there’s some machine learning here there’s understanding what I actually am looking for because on subsequent attempts I actually did get the results I wanted at the moment the
Chat interface is also just text based I mean there are some links that it will share that have previews that are including videos and pictures but eventually for example if you’re asking for in an itinerary to Snoqualmie and you’re asking it to subsequently tell you what the best spots for photography
Are it might be able to include pictures within this chat interface itself and so you can see for yourself exactly what the most Instagram worthy areas are the newbing will be available to anyone as long as you go to bing.com I mean that’s obviously it has to come out of beta but
If you use Edge there are a few more additional bonuses that you can use so the main benefit of the AI copilot feature in Edge is that you can use these new Bing features regardless of what website you’re on just by pressing the new B sort of button on the top
Right of the page you can open the Bing AI copilot there are two main Pages here one is the basic chat interface as well as compose and we’ll get to that later during a demo Microsoft showed off how I was able to go to a gap earnings report
And get get the Bing assistant to kind of summarize and show you the key takeaways from here what I thought was very impressive was that during the demo they were able to just tell Bing or Edge to compare the results to arrival companies so it’s telling me not only
The stats that it found but also that is saying therefore Lululemon performed better than Gap in terms of Revenue comparable sales and earnings per share in the fourth quarter of 2021. um I’m going to try to get it to generate a table let’s see so it’s now starting a search for Lululemon’s
Financial results and actually making a table within this window that’s really impressive I’ve not seen anything AI based sort of do that on his own before I can really imagine using this come up with specs tables comparing say the Galaxy s23 Ultra the Galaxy s22 Ultra really just simplify my workflow for me
That’s probably scratching the surface of what you can do with this new feature I haven’t spent that much time with it yet and I can’t wait to go into a deeper dive to tell you more for now though what’s also interesting is you can go over to the Creator compose panel and
That unlocks a lot more features probably the most relatable use case of this feature is in writing emails now I take a lot of personal joy in crafting witty Charming emails to get my friends to do things but if you’re not that sort of person and you just want a machine to
Do that for you you now have the option so I asked Edge to craft an email for me convincing my head of video Brian o to come with me on this trip to Seattle so over on the create page it has a different prompt box that asks what you
Want to write about and then there’s a lot of little questions afterwards to set parameters like what sort of uh format is this is an email is it a post you can also Define parameters like the tone whether it be professional funny or enthusiastic as well as the link between
Short medium and long hit generate and a draft will come out that you can paste over into your compose screen with just one click so far this has been just a few hours of a preview with the new Bing and Edge and honestly I feel like
There’s so much more I can do and try so this is just a Hands-On of what we saw today of course I’ll be eagerly and excitedly testing the rest of this out because it kind of feels like we’re in a new era what can AI do for us and what
Should we let it do for us these are questions that Microsoft and his partner open AI are considering it is at the top of their minds as they explore this process we will continue to keep watch on this as well along with more testing of the new Bing and the new Edge for
That and more coverage of the world of AI consumer technology and more make sure you subscribe to Engadget Thank you
,00:00 the age of generative AI in our search
00:02 engines is upon us just this week both
00:05 Google and Microsoft made major
00:06 announcements about integrating
00:08 conversational AI into their products
00:10 and while Google really just kind of
00:12 unveiled that its land of powered
00:14 conversation engine will be called Bard
00:15 today Microsoft had a whole slate of
00:18 announcements about changes coming to
00:20 its edge browser and the Bing search
00:23 engine the new Bing and the new Edge
00:24 will be available to a select lists of
00:26 people starting today and will be
00:29 available on mobile as well as desktop
00:31 we were lucky enough to be in the select
00:33 group to be able to check this out
00:36 we’re gonna start with Bing the four
00:39 changes are coming in terms of search
00:40 answers chat and create search is kind
00:44 of the most obvious and direct change in
00:46 fact when you go to the newbing.com
00:47 you’ll notice that the search box is
00:49 different it’s bigger now instead of a
00:51 single line input field vertex you get a
00:54 box that looks more like the submission
00:55 or creation boxes in Twitter or Facebook
00:58 the character limit here is a thousand
01:00 and you’re supposed to be encouraged to
01:02 be a bit more conversational in your
01:04 queries this time there’s stuff under
01:06 the hood about how the new Bing
01:08 understands your search inputs now it’s
01:10 using updated AI powered models to
01:13 better understand or contextualize your
01:14 queries that’s already stuff we can demo
01:16 in this video the second part is answers
01:19 what you can visually see is a new
01:21 column to the right in addition to the
01:23 typical search results on the left and
01:25 this little box here will show how Bing
01:28 thought about what answers is serving
01:30 you is taking in cues like your
01:33 geolocation your previous history the
01:36 types of sources that are available for
01:37 example it’s also looking to improve
01:39 itself over time so there’s also a new
01:41 kind of feedback box on the top right of
01:45 this dialog that allows you to tell
01:47 being whether you like the results or
01:49 not but on to the two next components
01:52 which to me are actually the most
01:54 interesting new developments in the new
01:55 Bing the first is chat now if you scroll
01:57 up or swipe down from the answers page
02:01 you’ll go into the chat window you can
02:02 also do this by tapping the chat link on
02:05 the top of the results now in some of my
02:08 testing with the new Bing when I
02:10 scrolled up the chat the chat interface
02:12 was already looking for answers to the
02:13 query I had put in on the Bing home page
02:16 this didn’t work the same way all the
02:18 time sometimes I had to repeat my query
02:20 basically think of this layout as the
02:22 physical manifestation of what Microsoft
02:24 is calling your AI copilot in here
02:27 you’re encouraged to be way more
02:28 conversational than you would be with
02:30 say Bing’s regular search bar or even a
02:33 Google search so after you get your
02:34 initial round of answers from Bing you
02:36 can follow up with questions without all
02:40 Every Little Bit of the keywords or
02:41 context that you provided earlier and
02:43 the system will still know what it is
02:45 that you’re talking about in fact it’ll
02:46 keep all the context until you hit that
02:49 sweep or the broom icon to the left of
02:51 the input field to start a new topic and
02:54 clean the Slate altogether so very
02:57 frequently I was just asking it to
02:58 generate schedules itineraries meal
03:01 plans and workout plans for me and in my
03:04 follow-ups for example when I asked it
03:06 to generate a 30 minute abs and arms
03:09 workout with no sit-ups I then follow up
03:12 with how about an hour long version and
03:14 it was able to just use that and repeat
03:17 the same search but change 30 minutes to
03:19 an hour
03:21 this interface honestly feels kind of
03:22 familiar to anyone who has worked with a
03:25 chat support agent on your bank or your
03:28 shopping website so far it’s just a
03:31 little bit more natural because you’re
03:32 not fully relying on proms or badges to
03:35 take you through the process and you
03:37 don’t need to wait till you reach a
03:38 actual human agent for the conversation
03:40 to then feel more natural in fact I’ve
03:42 been very impressed by how the language
03:44 has been very conversational so far in
03:46 the new bangs chat interface
03:48 create is really where the
03:50 implementation or the integration with
03:51 open ai’s chat GPT shines like I said
03:54 before we were able to use this to come
03:56 up with meal plans as demonstrated
03:58 during the keynote work out uh routines
04:01 or or travel-wide scenarios I recently
04:03 had a very harrowing experience trying
04:06 to come up with a travel plan for my
04:07 family of five for Los Angeles so I
04:09 decided to make Bing do all that bad
04:11 work for me it was actually able to come
04:14 up with a proposed plan for a six day
04:16 trip to Los Angeles for me and it
04:18 actually suggested places that other
04:20 people who live in Los Angeles have told
04:22 me I have to go see now of course I
04:23 didn’t get this answer perfectly on my
04:26 first attempt with the new Bing actually
04:27 it took a few attempts to actually get
04:30 the result that I was expecting it
04:32 looked like I needed to be very precise
04:34 in my language for a bit but then it
04:36 felt like there’s some machine learning
04:37 here there’s understanding what I
04:39 actually am looking for because on
04:41 subsequent attempts I actually did get
04:43 the results I wanted at the moment the
04:45 chat interface is also just text based I
04:48 mean there are some links that it will
04:49 share that have previews that are
04:51 including videos and pictures but
04:53 eventually for example if you’re asking
04:55 for in an itinerary to Snoqualmie and
04:59 you’re asking it to subsequently tell
05:00 you what the best spots for photography
05:02 are it might be able to include pictures
05:04 within this chat interface itself and so
05:07 you can see for yourself exactly what
05:09 the most Instagram worthy areas are the
05:11 newbing will be available to anyone as
05:13 long as you go to bing.com I mean that’s
05:15 obviously it has to come out of beta but
05:17 if you use Edge there are a few more
05:19 additional bonuses that you can use so
05:22 the main benefit of the AI copilot
05:24 feature in Edge is that you can use
05:26 these new Bing features regardless of
05:28 what website you’re on just by pressing
05:30 the new B sort of button on the top
05:32 right of the page you can open the Bing
05:36 AI copilot there are two main Pages here
05:38 one is the basic chat interface as well
05:41 as compose and we’ll get to that later
05:42 during a demo Microsoft showed off how I
05:45 was able to go to a gap earnings report
05:47 and get get the Bing assistant to kind
05:51 of summarize and show you the key
05:52 takeaways from here what I thought was
05:55 very impressive was that during the demo
05:57 they were able to just tell Bing or Edge
06:00 to compare the results to arrival
06:02 companies so it’s telling me not only
06:05 the stats that it found but also that
06:08 is saying therefore Lululemon performed
06:11 better than Gap in terms of Revenue
06:13 comparable sales and earnings per share
06:14 in the fourth quarter of 2021.
06:17 um I’m going to try to get it to
06:19 generate a table let’s see so it’s now
06:21 starting a search for Lululemon’s
06:22 Financial results
06:24 and actually making a table
06:26 within this window that’s really
06:29 impressive I’ve not seen anything AI
06:31 based sort of do that on his own before
06:33 I can really imagine using this come up
06:36 with specs tables comparing say the
06:38 Galaxy s23 Ultra the Galaxy s22 Ultra
06:40 really just simplify my workflow for me
06:43 that’s probably scratching the surface
06:45 of what you can do with this new feature
06:47 I haven’t spent that much time with it
06:48 yet and I can’t wait to go into a deeper
06:50 dive to tell you more for now though
06:52 what’s also interesting is you can go
06:54 over to the Creator compose panel and
06:57 that unlocks a lot more features
06:58 probably the most relatable use case of
07:01 this feature is in writing emails now I
07:04 take a lot of personal joy in crafting
07:06 witty Charming emails to get my friends
07:09 to do things but if you’re not that sort
07:11 of person and you just want a machine to
07:13 do that for you you now have the option
07:14 so I asked Edge to craft an email for me
07:17 convincing my head of video Brian o to
07:20 come with me on this trip to Seattle so
07:22 over on the create page it has a
07:24 different prompt box that asks what you
07:26 want to write about and then there’s a
07:28 lot of little questions afterwards to
07:29 set parameters like what sort of uh
07:31 format is this is an email is it a post
07:33 you can also Define parameters like the
07:36 tone whether it be professional funny or
07:38 enthusiastic as well as the link between
07:40 short medium and long hit generate and a
07:43 draft will come out that you can paste
07:44 over into your compose screen with just
07:46 one click so far this has been just
07:49 a few hours of a preview with the new
07:51 Bing and Edge and honestly I feel like
07:54 there’s so much more I can do and try so
07:56 this is just a Hands-On of what we saw
08:00 today of course I’ll be eagerly and
08:01 excitedly testing the rest of this out
08:03 because it kind of feels like we’re in a
08:06 new era what can AI do for us and what
08:08 should we let it do for us these are
08:10 questions that Microsoft and his partner
08:11 open AI are considering it is at the top
08:14 of their minds as they explore this
08:15 process we will continue to keep watch
08:18 on this as well along with more testing
08:20 of the new Bing and the new Edge for
08:22 that and more coverage of the world of
08:24 AI consumer technology and more make
08:26 sure you subscribe to Engadget
08:28 [Music]
08:34 thank you
, , , #Microsofts #Bing #Edge #handson #Surprisingly #wellintegrated , [agora]
