Chatbot expert Natasha Takahashi walks you through the framework to create your first chatbot funnel and drive traffic to it.
DigitalMarketer Elite member? Don’t forget to register for Natasha’s Chatbot workshop on December 10th. Not an Elite member, and in the Austin-area on December 10th? Join us for a full-day, in-person workshop!
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About The Presenter: For the last 3+ years, Natasha has spent nearly every waking moment creating and managing highly profitable chatbot campaigns, or teaching about them online and offline.
💰50% of her time is spent as the Chief Marketing Officer and Co-Founder of Ineffable Marketing, my marketing agency that has driven results for 100+ brands like MindValley (3.6M+ followers), Matthew Hussey (5.8M+ followers), and Social Media Examiner (600K+ followers).
She also shares her findings, cutting-edge strategies, and results with the world.
The other 50% of her time is spent as CMO and Co-Founder of School of Bots, the trusted chatbot resource for marketers & entrepreneurs.
🗣️ She’s spoken on 70+ stages and podcasts across 7+ countries with influencers like Richard Branson and Gary Vaynerchuk.
Este vídeo foi indexado através do Youtube link da fonte
chatbot marketing , How To Build A Lead Generating Funnel With Chatbots , , cFToH8IVRUI , https://www.youtube.com/watch?v=cFToH8IVRUI , https://i.ytimg.com/vi/cFToH8IVRUI/hqdefault.jpg , 19371 , 5.00 , Chatbot expert Natasha Takahashi walks you through the framework to create your first chatbot funnel and drive traffic to it.
DigitalMarketer Elite member? Don’t forget to register for Natasha’s Chatbot workshop on December 10th. Not an Elite member, and in the Austin-area on December 10th? Join us for a full-day, in-person workshop!
RESOURCES To Check Out:
Become a DigitalMarketer Insider (For FREE ALWAYS):
Learn More About Our Membership Programs For Marketers:
———————
Follow Us On Social:
Facebook:
Instagram:
Twitter:
LinkedIn:
————————
About The Presenter: For the last 3+ years, Natasha has spent nearly every waking moment creating and managing highly profitable chatbot campaigns, or teaching about them online and offline.
💰50% of her time is spent as the Chief Marketing Officer and Co-Founder of Ineffable Marketing, my marketing agency that has driven results for 100+ brands like MindValley (3.6M+ followers), Matthew Hussey (5.8M+ followers), and Social Media Examiner (600K+ followers).
She also shares her findings, cutting-edge strategies, and results with the world.
The other 50% of her time is spent as CMO and Co-Founder of School of Bots, the trusted chatbot resource for marketers & entrepreneurs.
🗣️ She’s spoken on 70+ stages and podcasts across 7+ countries with influencers like Richard Branson and Gary Vaynerchuk. , 1575321391 , 2019-12-02 18:16:31 , 00:06:52 , 412 , UCWkaYdz5OWL_z1Ij96sYmhQ , DigitalMarketer , 472 , , digital marketer,digital marketing,chatbots,chatbot marketing,chatbot tips,building a chatbot,chatbot strategy,messenger marketing,messenger marketing tips,messenger marketing strategy,chatbot campaign,messenger marketing campaign,lead generation,lead generation funnel,marketing whiteboard,marketing workshop,marketing tips,marketing campaign,marketing strategy,marketing automation,small business marketing,business marketing , https://www.youtubepp.com/watch?v=cFToH8IVRUI , What’s up guys I’m Natasha Takahashi chief marketing officer and co-founder at school BOTS and in this video I’m gonna show you how to create a lead generation funnel inside of a bot if you have never done anything inside of a chopped-up before or even gone through them before you’ll be able to utilize
The framework I’m about to walk you through to create your first funnel and start sending traffic to it so starting at the very beginning unlike email you can actually opt in nine different ways with facebook Messenger which is really exciting opens up a lot of opportunities
And to go even deeper on that you can actually opt in multiple ways using those nine different ways so let’s start at the very beginning here I’m just going to show you guys two examples one of the ways you cannot people in is using a link that is directly sending
People to your chat bot if you’re using a facebook Messenger bot it would just be an m dot M e /url and then your page username so really simple but you can actually create something inside of mini chat com that allows you to send someone directly to
This flow here okay so we’ve got our link first and then I’m also gonna say you can send people to your bot from your website a plethora of different ways I’m not gonna write all nine of them out on here but you can definitely dig and it’s pretty easy to find all the
Different nine ways that you can bring people in so always ways to continue to expand this campaign after you build it out alright so now that we’ve opted people in I’m just gonna make a note that there are nine different ways and first we’re gonna send people to the
Opt-in message which is gonna be a message number one alright now from this something really amazing that you can do with messenger is track every single interaction that someone has with your bot whether they click on a button they click on something called a quick reply
Which looks like a little bubble at the bottom of the conversation or they type something to your bot all of those can be tracked and that’s really helpful to know lead score and how many touch points it took for someone to buy okay so we’ve got our opt-in message one so
Now what we’re gonna do is make a note that someone just opted in and also we want to create a field that I typically call funnel progress that’s really easy to do this inside of a tool like many chat where you simply create a field called funnel progress and
You can update the value of that field after each interaction someone takes so that’s what I’m referring to here when I say field and so the name of that field might be something like or the value of it after we create it might be something
Like message one so that that way I just know this person is currently a message one at any given point if I were to take a look at their profile right so this is where automation is happening now after this we’re gonna have our message too and this can just be
Anything that you want right this might be where you’re asking some questions let’s say maybe you are in the real estate industry and you want to know if someone wants to buy or sell a home alright so maybe you ask a few questions about that there or any sort of
Segmenting information that you need now from there we’re also going to attach a tagging field here we’re gonna update that same field now maybe it has a value of message two instead of message one and then we’re also just gonna use that tag to let us know that they completed
This certain series of questions and finally we’re gonna go to message three which again can create or cannon contain any sort of lead qualifying questions that you want to ask them to really just get more information about them and understand what they’re all about before
Maybe you send them on their way to some content or you follow up with them to book a call whatever the goal or the call-to-action is at the end of the funnel and then we’re also gonna have our tag in our field over here now the most important part about this whole
Thing and the reason why I emphasize that you can actually follow and track every single interaction that someone makes with the bot is because we can check if let’s say after message one someone got to message two and maybe they didn’t know the answer to a question how to go get some information
Maybe they got distracted maybe they had to leave their phone for a moment maybe they got a call all right all sorts of things can happen and so we want to do a follow up there which is really easy to do because we’ve been tracking their
Progress so what what you would do is after message two we’re gonna have a little delay and then after that let’s say we wait for I usually wait fifteen to thirty minutes with something like Legion and then we’re gonna check if their field has the value message one or
If it has message two if it does not message true that means a we’ve done if it has message one but obviously they didn’t get a chance to complete message two and so we’re gonna check if their funnel progress field has that message one value and if it does then we’re just
Gonna send them a little follow-up which I’m going to notate here and then we’d send them off to message three so that we can follow up and continue on with the last part of the message now for an overall Legion flow I’d say each of these messages can
Contain up to five to seven questions that you’re gonna ask usually after that you can either give your users a little bit of a break maybe give them some content or you say hey I’ll check in later with you and ask you the rest of the questions usually after seven
Questions it’s a little bit much where a user might feel a little bit harassed or kind of like invasion of privacy or they’re like okay how much information do you really need for me right so just make sure to respect your users but also get enough information so that you can
Start to send them relevant content and also help them in the best way possible so to recap you’ve gotten over nine different ways that you can OP people in including links a website someone could message your Facebook page you can bring people in from a Facebook ad even your
Facebook page post comments from there we’re gonna send them to an opt-in message inside of this overall thing called a flow and then after each message moving forward we’re going to be using a tag in a field to track where they are in the campaign at any given
Point right this is also important for in the overall big picture as you start to do more inside your bot if you want to send out a message to your whole list well maybe you don’t want to send a message to someone who’s in message two or three because maybe they haven’t
Finished this campaign yet you can easily do that by tracking – no I’m only gonna send a message to someone who doesn’t have this tag or that tag right just as an example now the field I told you guys we’re gonna call funnel progress and we’re gonna make that value
Message one and then we’re gonna move on but remember if someone doesn’t finish message two we’re gonna follow up with them and then send them to message three so we can complete that campaign and after you implement this like I mentioned there’s so much more that you
Can do with your bot to where you can now send someone relevant content information you can send them to book a call with the right person you can even send them directly to a purchase if you know exactly what they’re looking for based on the
Questions that you ask so I hope this is helpful for you guys and right after you watch this video you can implement this immediately ,00:00 what’s up guys I’m Natasha Takahashi
00:02 chief marketing officer and co-founder
00:03 at school BOTS and in this video I’m
00:06 gonna show you how to create a lead
00:07 generation funnel inside of a bot if you
00:10 have never done anything inside of a
00:12 chopped-up before or even gone through
00:14 them before you’ll be able to utilize
00:15 the framework I’m about to walk you
00:17 through to create your first funnel and
00:18 start sending traffic to it so starting
00:20 at the very beginning unlike email you
00:22 can actually opt in nine different ways
00:24 with facebook Messenger which is really
00:26 exciting opens up a lot of opportunities
00:28 and to go even deeper on that you can
00:30 actually opt in multiple ways using
00:33 those nine different ways so let’s start
00:36 at the very beginning here I’m just
00:37 going to show you guys two examples one
00:39 of the ways you cannot people in is
00:41 using a link that is directly sending
00:44 people to your chat bot if you’re using
00:46 a facebook Messenger bot it would just
00:47 be an m dot M e /url
00:50 and then your page username so really
00:52 simple but you can actually create
00:53 something inside of mini chat com that
00:55 allows you to send someone directly to
00:57 this flow here okay so we’ve got our
01:00 link first and then I’m also gonna say
01:02 you can send people to your bot from
01:04 your website a plethora of different
01:06 ways I’m not gonna write all nine of
01:08 them out on here but you can definitely
01:10 dig and it’s pretty easy to find all the
01:12 different nine ways that you can bring
01:13 people in so always ways to continue to
01:15 expand this campaign after you build it
01:17 out alright so now that we’ve opted
01:19 people in I’m just gonna make a note
01:21 that there are nine different ways and
01:23 first we’re gonna send people to the
01:26 opt-in message which is gonna be a
01:29 message number one alright now from this
01:33 something really amazing that you can do
01:36 with messenger is track every single
01:40 interaction that someone has with your
01:41 bot whether they click on a button they
01:43 click on something called a quick reply
01:44 which looks like a little bubble at the
01:46 bottom of the conversation or they type
01:47 something to your bot all of those can
01:50 be tracked and that’s really helpful to
01:52 know lead score and how many touch
01:53 points it took for someone to buy okay
01:55 so we’ve got our opt-in message one so
01:57 now what we’re gonna do is make a note
02:00 that someone just opted in and also we
02:04 want to create a field that I typically
02:06 call funnel progress that’s really easy
02:08 to do this inside of a tool like many
02:10 chat where you simply create a field
02:11 called funnel progress and
02:13 you can update the value of that field
02:14 after each interaction someone takes so
02:17 that’s what I’m referring to here when I
02:18 say field and so the name of that field
02:21 might be something like or the value of
02:24 it after we create it might be something
02:28 like message one so that that way I just
02:32 know this person is currently a message
02:34 one at any given point if I were to take
02:35 a look at their profile right
02:37 so this is where automation is happening
02:39 now after this we’re gonna have our
02:41 message too and this can just be
02:45 anything that you want right this might
02:46 be where you’re asking some questions
02:47 let’s say maybe you are in the real
02:50 estate industry and you want to know if
02:51 someone wants to buy or sell a home
02:53 alright so maybe you ask a few questions
02:55 about that there or any sort of
02:56 segmenting information that you need now
02:59 from there we’re also going to attach a
03:01 tagging field here we’re gonna update
03:03 that same field now maybe it has a value
03:05 of message two instead of message one
03:07 and then we’re also just gonna use that
03:08 tag to let us know that they completed
03:11 this certain series of questions and
03:13 finally we’re gonna go to message three
03:16 which again can create or cannon contain
03:19 any sort of lead qualifying questions
03:22 that you want to ask them to really just
03:23 get more information about them and
03:24 understand what they’re all about before
03:26 maybe you send them on their way to some
03:28 content or you follow up with them to
03:29 book a call whatever the goal or the
03:31 call-to-action is at the end of the
03:33 funnel and then we’re also gonna have
03:35 our tag in our field over here now the
03:41 most important part about this whole
03:42 thing and the reason why I emphasize
03:44 that you can actually follow and track
03:46 every single interaction that someone
03:48 makes with the bot is because we can
03:50 check if let’s say after message one
03:52 someone got to message two and maybe
03:54 they didn’t know the answer to a
03:55 question how to go get some information
03:57 maybe they got distracted maybe they had
03:59 to leave their phone for a moment maybe
04:00 they got a call all right all sorts of
04:02 things can happen and so we want to do a
04:04 follow up there which is really easy to
04:06 do because we’ve been tracking their
04:07 progress so what what you would do is
04:09 after message two we’re gonna have a
04:11 little delay and then after that let’s
04:16 say we wait for I usually wait fifteen
04:18 to thirty minutes with something like
04:20 Legion and then we’re gonna check if
04:21 their field has the value message one or
04:25 if it has message two
04:26 if it does not message true that means a
04:28 we’ve done if it has message one but
04:29 obviously they didn’t get a chance to
04:31 complete message two
04:32 and so we’re gonna check if their funnel
04:36 progress field has that message one
04:39 value and if it does then we’re just
04:42 gonna send them a little follow-up which
04:43 I’m going to notate here and then we’d
04:47 send them off to message three so that
04:50 we can follow up and continue on with
04:53 the last part of the message now for an
04:56 overall Legion flow
04:57 I’d say each of these messages can
04:59 contain up to five to seven questions
05:01 that you’re gonna ask usually after that
05:03 you can either give your users a little
05:05 bit of a break maybe give them some
05:06 content or you say hey I’ll check in
05:07 later with you and ask you the rest of
05:09 the questions usually after seven
05:10 questions it’s a little bit much where a
05:12 user might feel a little bit harassed or
05:14 kind of like invasion of privacy or
05:16 they’re like okay how much information
05:17 do you really need for me right so just
05:19 make sure to respect your users but also
05:21 get enough information so that you can
05:23 start to send them relevant content and
05:24 also help them in the best way possible
05:26 so to recap you’ve gotten over nine
05:28 different ways that you can OP people in
05:30 including links a website someone could
05:33 message your Facebook page you can bring
05:34 people in from a Facebook ad even your
05:36 Facebook page post comments from there
05:38 we’re gonna send them to an opt-in
05:40 message inside of this overall thing
05:42 called a flow and then after each
05:44 message moving forward we’re going to be
05:47 using a tag in a field to track where
05:50 they are in the campaign at any given
05:52 point right this is also important for
05:53 in the overall big picture as you start
05:56 to do more inside your bot if you want
05:57 to send out a message to your whole list
05:59 well maybe you don’t want to send a
06:01 message to someone who’s in message two
06:02 or three because maybe they haven’t
06:03 finished this campaign yet you can
06:05 easily do that by tracking – no I’m only
06:07 gonna send a message to someone who
06:09 doesn’t have this tag or that tag right
06:11 just as an example now the field I told
06:14 you guys we’re gonna call funnel
06:15 progress and we’re gonna make that value
06:17 message one and then we’re gonna move on
06:19 but remember if someone doesn’t finish
06:20 message two we’re gonna follow up with
06:22 them and then send them to message three
06:24 so we can complete that campaign and
06:26 after you implement this like I
06:27 mentioned there’s so much more that you
06:29 can do with your bot to where you can
06:31 now send someone relevant content
06:32 information you can send them to book a
06:34 call with the right person you can even
06:37 send them directly to a purchase if you
06:39 know exactly
06:40 what they’re looking for based on the
06:41 questions that you ask so I hope this is
06:43 helpful for you guys and right after you
06:44 watch this video you can implement this
06:46 immediately
, , , Write a story that starts with the line “It was a dark and stormy night.” , #Build #Lead #Generating #Funnel #Chatbots , [agora]
